With the arrival of the Spring Festival and the double benefits of the successful application for World Heritage status and the 240 hour visa free transit policy, Guangdong has issued a sincere invitation to tourists from all over the country and even the world to "come and celebrate the New Year in Guangdong". According to data from relevant institutions, Guangdong Chaoshan, which is full of New Year's flavor, has become a popular choice for tourists to experience the atmosphere of the Spring Festival. The popularity of "Chaoshan Spring Festival" has surged by 320%, and Shantou has become one of the top ten "New Year's flavor small towns" with the fastest increase in popularity in 2025.

In Chaoshan, to celebrate the Chinese New Year, an important part of memory is to stock up on New Year's goods and go shopping at large markets! Crowded with people, fragrant snacks, and interesting "local specialties"... every linger and every transaction is enjoyable. On January 17, dozens of Wuling Zhiguang EV cars came to Shantou Small Park Open Port Cultural District to build a changeable Rubik's Cube New Year's Fair. They welcomed the Year of the Snake with people who were searching for food and returning home.

In the arcade complex that combines Chinese and Western elements in the opening area of the small park, Linglong Xiaoche brings flower shops and painted stalls, with distinctive trendy shapes becoming unique decorations. Accompanied by the cheerful rhythm of national intangible cultural heritage English songs and dances, lively lion dances roam the streets and alleys, and the on-site God of Wealth patrols and distributes red envelopes, causing cheers and pushing the festive atmosphere of welcoming the New Year to a climax.

The trendy electric car was loaded with New Year's goods and brought a strong New Year's atmosphere. In the unique "rush to the big market", the carriage has become a carrier of cultural and creative industries, catering, bringing tourists a unique check-in experience. The cross-border integration of "culture and tourism+automobiles" has expanded the business model of scenic spots, achieved innovation in cultural and tourism consumption scenarios, and boosted the consumption enthusiasm of citizens and tourists.

It is reported that for the first World Intangible Cultural Heritage version of the Spring Festival in 2025, the Shantou Municipal Bureau of Culture, Radio, Television, Tourism and Sports has planned over 3000 cultural and tourism activities, including the versatile Rubik's Cube New Year's goods market, inviting tourists from home and abroad to "come to Shantou to celebrate the New Year".